I've had a love/hate relationship with social media since the days of Myspace.  In the early aughts my day job was booking bands in Hollywood, and I was always responsible for booking supporters for larger National Acts.  My boss always wanted me to find the bands with the most followers to book as openers.  Even back then I knew numbers could be manipulated, and a lot of times bands with thousands of followers would draw 12 people, with 4 being their significant others.

I despise that Spotify posts your numbers, and even that number fluctuates.  At one time I had over 11k listeners, but as songs get removed from playlists that number actually declines.  It's a bullshit flex that has too much governance over the art.

I had a Tik-Tok account and made a great video, took me all day.  It got a lot of views for me, but wasn't considered viral.  It was comedic and it promoted my latest tape.  But it wasn't art. I was just fucking around chasing views and trying to learn the dreaded word: algorithm.

I try and make some decent content but it's always wrapped around my true art, the fucking music. It falls flat.  I haven't had a post get more than 1000 views in forever.

I'm too old for this shit.  Once you start getting into that world, you suddenly are presented with a new set of parameters: am I an artist sharing my art or am I content creator?  Am I making beats using a piece of hardware that will get me an extra 500 views just because I hash tagged: #SP404?  

I made a decision to deactivate my IG and it feels great.  I'm spending more time mixing my music, working on visualizers for my YouTube and I think that's as far as I want to take it.  I've made dozen of live beatmaking videos, snippets of me rapping, instructional tips, and it's all janky af.  I'm just not savvy and honestly don't give a shit.

I guess you could say I'm an OG underground UNC.  Am I pigeon holing myself or denying myself avenues of exposure? Maybe.  But I've been hustling the social media world for 6 years now and have less than 2000 IG followers.  I covet my humble 36 bandcamp followers (at the time of writing this) way more than 90% of IG followers.